ZOOM IN WITH NOHA EL OUMAMI
Inside Studio Alya's handmade universe
For Noha, founder of Studio Alya, fashion begins with texture, experimentation, and the slow process of making things by hand. Through crochet, textiles, upcycling, and artisanal techniques, she creates pieces that exist somewhere between fashion, craft, and wearable art.
Rooted in Moroccan craftsmanship while remaining deeply personal and experimental, Studio Alya explores color, material, and handmade creation as a form of artistic expression.
Turning materials into wearable art
Studio Alya’s work is strongly inspired by textures, colors, Moroccan details, and the idea of transforming simple materials into unique wearable pieces. Crochet, textiles, and handmade techniques become tools for creating expressive and highly tactile designs.
Rather than following traditional fashion production methods, the process is built around experimentation, layering, and material exploration.
A process shaped by texture and experimentation
At the center of the brand’s universe is a constant dialogue between yarn, fabric, wool, crochet, and handmade details. Different textures and materials are combined to create pieces that feel playful, artistic, and visually rich.
This experimentation allows each creation to develop its own identity while remaining connected to the larger visual world of Studio Alya.
Why handmade matters
Handmade creation occupies an essential place within the project. Beyond aesthetics, the process itself becomes part of the meaning behind the pieces.
Working slowly, carefully, and by hand allows attention to every detail while giving each design a unique presence and emotional value.
The visible textures, layering, stitching, and imperfections all contribute to the individuality of the final result.
Pieces that carry different identities
Among Noha’s favorite creations are the handmade cagoule, the pink tulle piece, and a colorful crochet look inspired by Moroccan streets and textures.
Each one reflects a different side of Studio Alya’s universe, moving between experimental silhouettes, softer artistic expressions, and playful textile compositions.
The process behind these pieces often involves extensive manual work and experimentation with color, texture, and composition.
The Tiziri bag as a statement piece
The Tiziri bag is approached not simply as an accessory, but as a statement element capable of transforming an entire silhouette.
Whether paired with neutral styling or layered artistic looks, the bag introduces warmth, texture, and a visible handmade presence into the outfit.
Through Studio Alya, handmade fashion becomes more than clothing alone. It becomes a way of translating textures, emotions, craftsmanship, and artistic intuition into wearable objects.
Photo 1 @sophiaelbahja
Photo 2 @nohaeloumami