DJ Oddity: From the DJ Booth to Building ODD Collective and LOOM
Moroccan DJ, producer and creative director Oddity reflects on his musical journey, the creation of ODD Collective and LOOM, and his vision for a more inclusive and music-focused electronic scene in Morocco.
BY MAJDA BOUZAROITA
06 November, 2026
DJ Oddity: ‘Music is Something I Couldn't Imagine My Life Without’
"Today, I'm fortunate to make a living doing what I love. Beyond music, I'm passionate about art, culture, and creating experiences that bring people together."
Behind every set experience are decisions about sound, artistic direction, production, and the people brought together. For Oddity, a Moroccan DJ, producer, and creative director, those decisions have become an increasingly important part of his work.
Oddity began DJing at 13. What started as a passion eventually became a professional commitment, one that led him to leave the security of a traditional career in 2019.
"It was a leap into the unknown, but my passion and belief in what I could build gave me the courage to take that risk. I knew I'd rather give music a real chance than spend my life wondering what could have been,” Oddity explained.
The name he performs under reflects his approach to that decision. Derived from the word "odd," Oddity describes it as an embrace of difference and a refusal to fit into a particular mold.
He sees it as more than an artist identity. It represents a mindset shaped by instinct, creative independence, and the desire to contribute something meaningful to the cultural scene.
Summer of ’26 
The range of Oddity’s work became apparent through a summer of performances and collaborations in different settings. 
Rather than being defined by one type of event, his experiences moved between electronic music festivals, community initiatives, brand events, and projects combining music with other creative disciplines.
At Sonara: Land of Sound IV in Marrakech, held on July 11, Oddity shared the stage with international artists.
“The lineup was impressive, and sharing the stage with artists like MRAK, Marino Canal, and Henry Bergmann was a real honor, especially MRAK, who is a legend in electronic music,” Oddity said.
The festival's production and musical direction stood out, but the performance also gave him an opportunity to explore a sound he does not always get to play and introduce unreleased music to the audience.
"Sonara was a great experience, both in terms of production and the overall musical direction of the festival,” he added.
What made it particularly special for him was his own set. 
“I got to explore a sound I really enjoy playing but don't always have the opportunity to express in every setting. I also had the chance to play some of my unreleased music, which made the set even more meaningful to me. Overall, it was a moment where I felt completely connected to the music and the crowd."
In Tangier, DJ RUN offered a different kind of experience. The initiative combined a five-kilometre community run with live DJ music, bringing electronic music into a Sunday morning setting. 
More than 1,000 runners took part, including families, people of different ages, and parents with babies in strollers.
"DJ RUN was special to me because it brought together two things I'm passionate about: electronic music and sport. But what really made the experience stand out was seeing music bring together such a diverse community in a completely different setting,” he highlighted.
According to him, the event “showed how music can be part of a healthy, positive experience that goes beyond the traditional nightlife scene. The atmosphere was full of energy, and being right there, sharing that moment with everyone, was something I genuinely loved."
At XtravaganZa, held at the Radisson Blu Resort in Taghazout Bay, the setting and artistic direction shaped the experience in another way. The festival brought together artists like Adassiya, music, stage design, colors, and a concept inspired by Air, Earth, Water, and Fire.
"XtravaganZa was a truly special experience. Set at the beautiful Radisson Blu Resort in Taghazout Bay, right by the ocean, the festival had a unique atmosphere. The stage design, colors, and Air, Earth, Water, and Fire theme brought the whole experience feel immersive and distinctive,” Oddity stated.
“For me, it was the combination of the setting, music, artistic direction, and people that made XtravaganZa stand out. It felt like stepping into a different world, and I'm grateful to have been part of it."
His other engagements included a L'Oréal Paris event organised by We Love Buzz at the Cathédrale de Casablanca, where he adapted his musical selection to different moments of the program, playing house for the opening, organic sounds during a hair show, and techno for a fashion show.
He also participated in Tasty Sound, a concept bringing music and gastronomy together with Chef BAYA, and performed at Kabana Rooftop in Marrakech and Cabestan in Casablanca. Through Oddity +1 at Wunderbar, he has also developed a monthly platform for emerging artists.
The variety of these experiences has shaped how he approaches performance. Each event has its own identity, and the challenge is to understand its audience and atmosphere while maintaining his own musical direction.
"This summer reinforced how grateful I am to have an audience that follows me across different cities and experiences. Seeing familiar faces, reconnecting with people, and meeting new ones along the way reminds me that what we build through music goes beyond a single performance,” he said.
With the hot season behind him and a new one underway, Oddity is getting ready to make his next move. November will mark a first for the DJ, as he prepares to bring something new to life. What it will look and sound like remains to be seen.
Sober nights and a clean mind
For Oddity, the way he approaches his professional life is also connected to a personal decision: sobriety, describing his choice as discipline, independence, and the ability to remain focused.
"Being clear-minded helps me stay creative, productive, focused, and professional, while making better decisions for my future. It also allows me to enjoy my time outside of work and maintain a healthier balance,” he emphasized.
“It has also reinforced the importance of surrounding myself with people who respect my choices and support my growth. As you evolve, your priorities change, and so does your perspective on life. Ultimately, sobriety gives me a stronger sense of independence and helps me move forward with greater clarity and purpose, both personally and professionally."
ODD Collective: The business behind the music
His interest in creating experiences has gradually taken him into the business and organisational side of the industry. ODD Collective, his creative and cultural agency, works across events, artist booking, and creative direction.
The agency emerged from years of working across music, events, and marketing. It gives him a structure through which to develop his own ideas, establish collaborations, and create projects with a distinct identity. Supporting local artists and contributing to Morocco's creative scene are also part of its ambitions.
He sees the agency as an opportunity to build something with a longer-term vision, rather than limiting his work to individual performances or event appearances.
Building a business has also taught him that the creative idea is only one part of the process. Planning, negotiations, coordination, and problem-solving shape the final result, even when audiences never see them. Sustainability, he explains, must not come at the expense of the original vision or values.
In the LOOM 
On October 27, Oddity introduced LOOM, an electronic music concept developed through ODD Collective. The project brings together music, artistic direction, and human connection under an identity of its own.
Its name refers to the process of weaving separate threads into something larger. 
In LOOM's case, those threads are people, sounds, cultures, and energies. Its tagline, "Woven together by music," expresses the idea that music can connect different elements and give them a shared identity.
The concept is intended for people who seek more than a conventional party: those interested in musical discovery, atmosphere, and the connections that can develop around an event. 
Its ambition is to build a community with a recognisable identity, rather than simply organise individual nights.
Although LOOM is part of ODD Collective, it has its own musical direction, ambitions, and audience. The agency is the broader creative platform; LOOM is one of the projects being developed through it.
What could change in Morocco's music culture?
Asked what he would change about Morocco's music, nightlife, and events scene, Oddity returns to the relationship between music and the environments in which people experience it.
He wants to challenge the assumption that going out must involve substance use, unhealthy environments, or staying awake until sunrise. More daytime and early-evening events, alongside safer and more welcoming settings, could offer audiences different ways to engage with electronic music.
He also believes the culture needs to become more music-focused. Audiences should be encouraged to discover artists beyond the headliners, while opening acts deserve the attention necessary to build a following. 
Local performers, meanwhile, should have more opportunities to develop their careers and reach audiences.
Oddity emphasized that international artists have a place in Morocco's music scene, but local talent should be given equal consideration. Bookings should be based on artistic quality, dedication, and identity rather than personal connections.
His vision brings together several of the concerns that have shaped his work: the need for more opportunities for Moroccan artists, a broader range of music experiences, and environments in which audiences can connect through music.
For him, changing the way Morocco experiences music begins with the choices made around it: who gets a platform, what audiences are invited to discover, and what kind of experience an event is designed to create.

Photo :  Reda Sabry
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